DC is America's capital of ideas. We're in the middle of incredibly interesting conversations that are driving the nation's future. Check out some of the discussions happening around our clients, our practices, and our people.
From guest speakers to webinars, conferences and other learning opportunities, Fishbowl will bring you analysis of the behind-the-scenes experiences here at Sage.
Public relations professionals currently outnumber reporters by more than six-to-one, according to Bloomberg. That means that reporters’ inboxes are overflowing with pitches… and many of those end up in the trash. Learning how to write a creative, solid pitch that resonates with and stands out to a journalist is a craft that people who work in PR learn and perfect as they go along.
Read MoreClaudia Raffman is Vice President of Government Accounts at Sage Communications.
Read MoreChildren who reside at The Inn suffer from rare, often life-threatening illnesses. They come from all over the world to receive care and participate in life-saving medical research at the NIH. While undergoing treatment at the NIH, The Inn serves as an environment where children can be children, not patients. The Inn was also designed as a place of normalcy for families trying to balance work, travel, and other burdens. The Inn provides meals, a place to sleep, entertainment, and other home-like amenities and comforts -- all at no cost to children and their families.
From beautifully styled photos to infographics and interactive videos, public relations and marketing professionals are increasingly exploring the impact of including more visual content in their communication strategies.
Read MoreStephanie Trager is a Senior Account Executive at Sage Communications. A graduate of Virginia Tech, Stephanie supports a number of Sage's clients through strategic account management and execution.
Read MoreWhat do William Shakespeare, Thomas Jefferson, and Elvis Presley have in common? Their words break free from the shackles of time. While PR professionals may not be speaking about rock & roll, making your words memorable is an essential skill in the communications industry.
Read MoreThe world has become an increasingly digital place and brands are in constant competition to execute the most effective and engaging social media strategy. There are many tactics to connect consumers to their favorite brands, but marketing for B2B industries requires a different strategy. For companies promoting business-to-business services, future success and growth depend on methods and messaging that shatter stereotypes, gain attention, and prove capability in a highly-competitive market.
Read MoreSage Communications has the pleasure of working with innovative clients who are dedicated to finding solutions for some of America’s biggest challenges. This week, we’re highlighting Northern Virginia Family Service (NVFS), a client who offers the resources and support to ensure that Northern Virginia residents in need can maximize their potential.
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