Issuing a Sincere Apology

It seems that every day there is another story of a company caught in an unfortunate and, oftentimes, detrimental PR crisis. While it’s important to know how to resolve issues, it’s equally vital to know how to keep your company’s reputation intact.

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6 Priorities to Expand Your Public Sector Division

Are you a public sector agency trying to expand your reach? By now, you’ve probably realized that you can’t apply private sector tactics to the federal space, but what can you do to overcome the wall of governance issues separating you from the public? 

Breaking into this field requires an ability to identify useful techniques that are sustainable. Here are 6 focus areas to expand your marketing efforts and excel in the public sector field.

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Client Spotlight: OPIC

OPIC is the U.S. Government’s development finance institution that supports U.S small businesses invest and transform regions around the world, by providing tools to help manage and reduce risks associated with foreign direct investment. This allows U.S. business to build a presence in new markets, create new jobs at home and abroad, catalyzes new revenues, and advances U.S. foreign policy and national security priorities.

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Client Spotlight: Sitecore

Sitecore, is a global leader in digital experience management, orchestrating content, commerce, customer data, marketing operations, and always-on personalization to deliver the best possible experience across all channels of engagement. A proven leader in the space, Sitecore has been named an industry leader in Web Content Management (WCM) for nine straight years and a leader in Digital Experience Platform (DXP) for the last two years by Gartner. Federal, state, and local government agencies trust Sitecore’s suite of integrated digital marketing tools to help them improve service delivery, program efficiency, mission performance, and citizen trust.

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Employee Spotlight: Kerry Ryan

What are your duties in a typical day here at Sage?

Everyday is different, which I like! I assist with general accounting functions, primarily accounts payable, and process expense reports/timesheets. On the HR end, I support the recruitment process by posting jobs, communicating with candidates, and scheduling interviews. And I have the enjoyable task of picking out desserts for the monthly employee birthday celebration.

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Are You Quotable?

Interviews can be hard to come by, so making sure you nail them is crucial.  Whether you have an interview for your company’s social media content or with a journalist, it’s important to be memorable. Here are three ways to make sure your quotes are unforgettable.  

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Employee Spotlight: Erin Bigley

I manage all aspects, making sure our work is in scope, on target, in budget and on time. I move projects through their life cycle from beginning to end – always keeping in mind the big picture, and overall marketing/PR plan (so pieces are being completed in the appropriate order). I also advise clients with determining what marketing elements make the most sense for them based upon their goals and additional market research. 

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