DC is America's capital of ideas. We're in the middle of incredibly interesting conversations that are driving the nation's future. Check out some of the discussions happening around our clients, our practices, and our people.
From guest speakers to webinars, conferences and other learning opportunities, Fishbowl will bring you analysis of the behind-the-scenes experiences here at Sage.
Social media has drastically changed the way PR and marketing professionals operate. With websites such as Facebook establishing a daily active user base of over 1.5 billion people, the reach that social media gives the PR is the largest in history. Now, while there are dozens of ways in which social media has impacted PR, three stand above the rest:
Read MoreThere are few things as important to a PR professional as a well-crafted media list. A media list isn’t just a list of contacts, it’s a relationship management database that reflects the status of your outreach efforts. That’s why keeping your list packed with vital information about your most important connections, organizing it in a way that makes sense to you, keeping it constantly updated and filling it with helpful notes to maximize your journalist relationships are absolutely key to your outreach!
Read MorePublic relations professionals currently outnumber reporters by more than six-to-one, according to Bloomberg. That means that reporters’ inboxes are overflowing with pitches… and many of those end up in the trash. Learning how to write a creative, solid pitch that resonates with and stands out to a journalist is a craft that people who work in PR learn and perfect as they go along.
Read MoreClaudia Raffman is Vice President of Government Accounts at Sage Communications.
Read MoreChildren who reside at The Inn suffer from rare, often life-threatening illnesses. They come from all over the world to receive care and participate in life-saving medical research at the NIH. While undergoing treatment at the NIH, The Inn serves as an environment where children can be children, not patients. The Inn was also designed as a place of normalcy for families trying to balance work, travel, and other burdens. The Inn provides meals, a place to sleep, entertainment, and other home-like amenities and comforts -- all at no cost to children and their families.
From beautifully styled photos to infographics and interactive videos, public relations and marketing professionals are increasingly exploring the impact of including more visual content in their communication strategies.
Read MoreStephanie Trager is a Senior Account Executive at Sage Communications. A graduate of Virginia Tech, Stephanie supports a number of Sage's clients through strategic account management and execution.
Read MoreWhat do William Shakespeare, Thomas Jefferson, and Elvis Presley have in common? Their words break free from the shackles of time. While PR professionals may not be speaking about rock & roll, making your words memorable is an essential skill in the communications industry.
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