As public relations professionals, we often leverage events as focal points for creating content, setting up interviews, raising awareness, etc. While traditional media relations is useful in amplifying an event, using social media can be extremely helpful in expanding your overall reach and success.
Read MoreStorytelling is the way in which people naturally communicate. As a result, stories are an effective means of connecting people. Stories enable people to give meaning to their existence, pass on knowledge, influence change, and understand their history and future.
Read MoreSage Communications has the pleasure of working with a wide variety of clients, helping with their public relations, marketing and public affairs needs. This week, we would like to highlight a client that affects public discussion surrounding many hot-button items: Population Association of America (PAA).
Read MoreSales leaders encounter a number of challenges in their day-to-day roles. Hiring, retaining, and motivating top-tier talent is at the top of those challenges. In fact, it’s so prevalent that 70% of the sales leaders profiled on the Sales Game Changers Podcast have cited it as one of their top two concerns.
Read MoreDid you know that your ability to exude kindness is actually wired into your DNA? But while kindness may come easier for some than others, it’s a trait we can all practice. While nearly everyone would say that they are a kind person, making it a habit to practice acts of kindness on a consistent basis is important. Practicing kindness helps build community, encourages inclusivity and exemplifies how we want others to treat us. Like the old saying goes, “treat others the way you want to be treated.”
Read MoreDuring Super Bowl XLVII, Oreo took advantage of the partial power outage at the Mercedez-Benz Superdome by posting a tweet that went viral. The tweet, which will go down as one of the greatest tactics in marketing communications history, is a perfect example of how powerful newsjacking can be.
Read MorePress releases have been a staple tactic in the field of public relations since its founding. Even in today’s digital world, organizations of all shapes and sizes still use press releases as a primary form of external communication.
Read MoreNearly 95 percent of Americans own a mobile device of some kind. As a society, we are spending more time connected than ever before and being able to completely “unplug” is nearly impossible.
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