Damage limitation is defined as, “all efforts made to minimize the negative effects of a crisis on reputation and/or business.” And to PR professionals everywhere, crisis communications is one of the most challenging aspects of their day-to-day work-lives.
Read MoreOut of more than 6,000 entries, the MarCom awards honored two pieces of Sage’s work, highlighting the company’s drive to break through the noise of the typical nonprofit marketing space...
Read MoreSage Communications has the pleasure of working with innovative clients that are developing solutions to some of the world’s biggest challenges. This week, we would like to highlight a client that is making waves in the military, law enforcement and public safety industries across the globe – Roboteam.
Read MoreWhile communicators in every field are asked to craft clear, concise and interesting messages, tech PR pros often have the additional task of translating complex concepts into easy-to-digest stories. Adding to the difficulty of doing this, of course, is the amount...
Read MoreTechnology is enabling cost cutting and convenience to be the new norm of our consumer society. By strategically combining new technological innovations with proven methods of the past, direct marketers can help...
Read MoreThe implications for PR pros and advertisers alike seem apparent. Brands that take note of our society’s growing reliance on mobile devices will win the game of public opinion. Having an active presence on traditional and social...
Read MoreSage attended the thought leadership conference on media convergence presented by the National Capital Chapter of the PRSA to hear and share industry insights.
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