Employee Spotlight: Mike Atkinson

What are your duties in a typical day here at Sage?

As an account lead on most of my accounts, I serve as a day-to-day client contact and oversee account strategy, media relations efforts and more. There really isn’t a typical day for me or most PR professionals – Depending on the day, I could be pitching media on breaking news, planning ahead for client success or writing contributed content.

What is the most exciting thing you’re working on right now?

For one of my clients, we’ve been in talks with The Washington Nationals to partner on an ongoing awareness campaign involving PSAs and interviews with players. It’s great to see an integrated effort coming together for this project.

Who inspires you?

Ryan McDermott.

Also, the World Series Champion 2019 Washington Nationals team was full of inspiration. The way everyone in the clubhouse conducted themselves – They were a great example of something larger than just baseball. That team showed the importance of never giving up, ever, no matter what. Down and out early in the season and in nearly every critical game late in the season, they always found a way to fight back. We could all benefit from a never-quit, “stay in the fight” attitude.

What quote do you live by?

“Bumpy roads lead to beautiful places.” – Dave Martinez, manager of the Washington Nationals

Where is your favorite place to travel?

Generally to the kitchen to grab a snack or drink – I’m content traveling mostly anywhere as long as my wife and son are on-board.

What are three things still left on your bucket list?

It’s been a goal of mine to see an MLB game in every current team’s stadium. I’m making progress, having been to stadiums in Baltimore, D.C., Kansas City, New York, San Diego, St. Louis and San Francisco.

I would also love to spend some time in Alaska or the Yukon during winter.

What is the most important lesson you’ve learned while at Sage?

To continue to learn from your colleagues. There are so many talented people in this building that have been working in PR and marketing for decades. To not tap into the lessons they learned would be a huge missed opportunity.