#CES2020: Reflections from The CTA Platinum Lounge

#CES2020 has officially come to a close, and, with it, welcomes the season of coverage recaps. From robotic suitcases that follow you to a portable, all-in-one gym, you can find a little bit of everything at what is considered to be the “world’s gathering place for all those who thrive on the business of consumer technologies.”

Haven’t been to the conference before? The Consumer Electronics Show, more commonly known as CES, is held by the Consumer Technology Association (CTA) and is considered to be the launchpad for innovation and technology. For more than 50 years, this four-day conference showcases the latest gadgets and technology and hosts one of the most robust educational conference programs.

For the past two years, Brotman Winter Fried (BWF), a division of Sage Communications, has been responsible for recruiting and booking more than 100 speakers to speak on approximately 40 different panel sessions, also created by the BWF team. These panels delve into hot topics within the technology industry, including artificial intelligence, transportation, smart homes, smart cities, travel, hospitality and more. 

For example, I found the “Security Considerations for a Connected Future” session to be incredibly exciting. Industry professionals on the panel shared how tech innovators can work together to focus on security for autonomous vehicles and smart cities while highlighting the security concerns associated with an IoT-enabled future. 

Overall, the speakers are unlike any other. This year, CES welcomed keynote speakers like Ivanka Trump and Hyun-Suk Kim, President and CEO of Consumer Electronics Division at Samsung, but also attracted some of the brightest minds in the industry. CES is unique and highlights the most influential people with unique perspectives on the current technology landscape and its future, and gives these leaders a platform to share their ideas on the global stage.

Additionally, the BWF team offers on-site client media support that aims at helping spokespeople successfully maneuver the highly competitive media environment present at the conference, while also maximizing coverage and exposure opportunities. It is crucial to have an experienced CES-veteran present to help navigate the different venues and locations, identify potential media targets and ensure that you get in front of the right reporter for your vertical. 

CES is a valuable place for techies from across the globe to meet and discuss the future, showcase their innovations that are disrupting the market and have a little fun while doing it. However, the conference must be experienced to be fully understood.

Interested in learning more about our on-site PR support services for conferences? Connect with us to learn more about our offerings and to assess your media outreach goals: bwf.aboutsage.com/connect

Carly Stonehouse is a public relations account executive at Sage Communications.