Day in the life of a Sager
“Together Sagers create a bigger picture”
The marketing and PR industries are ever growing. They require fast-paced skills, the ability to be quick on your feet and contain endless learning opportunities. For many curious individuals looking to work at an agency, take a dive and experience the life of a Sager to see the day-to-day details of working in a full-service marketing communications agency.
Rise ‘n’ Shine
Just like anyone else, Sagers start their days by brushing their teeth, making breakfast or getting their kids ready for school. Then they get to work. Either by checking their emails and calendars or working on small tasks. Each Sager has a unique way to start their day which sets them up towards a successful day at the agency. Bayard Brewin, VP Marketing Strategist, describes his days as “ever-changing.”
Emily Rosa-Wood, Marketing Sr. Account Coordinator, loves creating to-do lists. Emily prefers to make agendas and check traffic sheets prior to attending morning meetings. By doing so, Emily can keep track of what tasks she needs to do during the day.
McKenna Martin, PR Account Coordinator, would start off her morning using a news tracking application system to search for any relevant news and awards for her accounts. McKenna also takes about 30-45 minutes for media scanning, then suggests pitches and flags for various clients.
Mid-Day Grind
Right around noon is when the heart of the day begins. Whether internal calls or client meetings are scheduled, Sagers are usually the busiest during this time of day.
PR Intern Kendall Chambers works on sending off pitches, creating media lists, or drafting award nominations for clients. Kendall also mentioned she works on creating social media posts for her clients during this time.
Kelley Newman, Marketing Content Development Director, Creative, spends the bulk of her afternoon collaborating with her team on content development. When working alongside her colleagues, she observes different leadership and communication styles. Kelley also learns from the person she works with, whether it's project management, the creative process or even understanding what types of questions are asked about a project.
Duyen Truong, SVP of Public Relations Operations, has around 8-13 meetings with account teams, companywide task forces, clients, prospects, or partners daily for the purpose of relationship-building and problem-solving. The rest of her time is focused on agency operations, strategy, messaging, training, and writing proposals and plans. One of the benefits of working at Sage is “the opportunity to work with passionate, brilliant marketing minds who care. Collaboration drives every success story at our agency.”
Steve Winter, BWF President, explained, “One year we had about 20 clients and did not have the bandwidth to handle that ourselves, so I was able to go to Julie and Duyen on the PR side and say hey I need two or three staff people and they gladly teamed up with us to get the job done.”
Bayard Brewin also notes, “everyone’s path is different.” Bayard’s favorite part about working at Sage is how everyone is open to talking through the problem and producing different perspectives on how to solve and help with client’s needs. Working with others has also helped promote communication with different areas in the company.
Throughout the day, Sagers are constantly working together to deliver the best results to their clients.
Wrapping Up for the Day
Before the end of the day, Sagers like to reflect on tasks completed and evaluate what needs to be done tomorrow. Likewise, most may fill out their timesheets to ensure they've documented all tasks.
Ayleah Hanton, Marketing Sr. Account Executive, would check calendars or create to-do lists to see what preparations are needed for upcoming meetings. In addition, Sagers may also touch base with their managers to discuss goals for the week.
Once a month, Sage holds an in-office day where all of Sage employees are invited to work on site and special events are organized. After work, some Sage employees may attend informal late lunches or dinners to bond with their colleagues. This hybrid model builds team chemistry and Sagers gets the chance to meet each other in person.
