SVP Public Relations
Duyen Truong
Duyen brings the best of client side and agency experience to her clients. She directs the strategy, planning, and implementation of outreach campaigns for technology companies of all sizes, federal agencies, government contractors, non-profits, and associations. Duyen also supports the business operations, new business development, and employee engagement for the company.
She has nearly two decades of strategic communications experience leading successful outreach campaigns resulting in significant, measurable, and sustainable awareness and credibility with a specialized focus in technology, public sector, education, healthcare, and commercial industries. Duyen is best known for her business and marketing savvy, analytical acumen, and ensuring that her clients receive the highest level of responsiveness and quality outcomes. Her expertise spans strategic communications, branding, advocacy, media training, social media, and media relations across all levels of B2B and B2G markets.
In her previous role at the Merritt Group, Duyen worked closely with her team on strategic communications programs for government IT and enterprise software clients. Prior to Merritt Group, Duyen cut her teeth at Advanced Micro Devices (AMD), a global semiconductor provider, as a PR coordinator and spokesperson to technology trade and business media. At AMD, she also managed PR awareness programs, executed media relations campaigns for global product launches and announcements, and supported retail and channel relations.
Her belief in the power of PR is evidenced by the notable industry recognitions she has helped clients win such as the PRSA Anvil Awards, IABC Silver Inkwell Awards, and American Marketing Association “M” Awards for unique and effective communications programs. Most recently, she was recognized as a PR News’ 2019 Top Women in PR Awards honoree.
Duyen is a member of the Institute of Excellence in Sales (IES) and Public Relations Society of America, as well as a regular participant of AFCEA, ACT-IAC, and IABC. As an advocate for children’s causes, she serves as a longtime member of the planning committee for The Children’s Inn at NIH annual fundraiser and regular supporter of the Juvenile Diabetes Research Foundation. She received her BS in Public Relations and a Business Foundations Certificate from the University of Texas at Austin.