Sara Lanphere – VP Public Relations
Sara Lanphere drives public relations and social media strategy for Sage Communications’ technology clients, with a focus on identifying the storylines and messages that attract media attention and support business goals.
Sara’s top priority is developing the public relations programs that will make a meaningful difference for her clients, serving each one as a strategic partner. She is committed to measurably improving media presence, share of voice and positioning against competitors, and message pull-through in the outlets that matter.
Whether it’s developing social media content or the messages clients will repeat in every interview, Sara has a passion for capturing the right words to tell each company’s story and ensure they resonate with the most important audiences.
Sage Experience
Sara has been with Sage for more than a decade. She’s supported a wide variety of Sage clients in the technology, government contracting and nonprofit space including AT&T, Champlain College Online, Dell Technologies, GitLab, Ingram Micro, NVIDIA, U.S. Department of Agriculture, Veeam Government Solutions and Vertex, Inc.
Related Experience
Prior to her role at Sage Communications, Sara supported technology clients at Hill & Knowlton and Allison + Partners.
Academic Experience
Sara holds a BS in Public Relations from Syracuse University’s S.I. Newhouse School of Public Communications.