APHIS 2024 African Swine Fever — Travelers Support Services
In addition to dedicated project management and solid strategy, Sage delivers standout creative platforms and deliverables for our clients’ public education campaigns. These examples showcase a variety of creative assets supporting integrated communications campaigns for two recent USDA programs and a consumer-facing activation program for federal employees.
APHIS: 2022-2024 AFRICAN SWINE FEVER — Travelers Campaign
Sage led creative development, execution, and delivery of USDA APHIS’ 2022-2024 African Swine Fever travelers campaign, developing advertisements and a strategic media plan to raise awareness of this deadly livestock virus. Our program targeting international travelers won multiple industry awards for effectiveness.
NASS: 2022 Census of Agriculture
Sage delivered a comprehensive discovery, strategy, planning, creative, production, delivery, and assessment solution for this critical quinquennial USDA activity, with special focus on underserved communities. Our program brought the faces and voices of these communities into a trust-building campaign that spanned print, broadcast, digital, and event environments, and won multiple industry awards for effectiveness.
Purchasing power: 2021 Federal Employee Campaign
Sage supported our client’s brand awareness and enrollment efforts among federal employees with a six-month campaign built around D2C messaging, geographic focus, and ABM campaigns. Our campaign garnered over 20 million impressions, 50,000 clicks and visits to the client’s website, and 98 new federal user registrations.