Educate Your Audience


Inform the Public and Train Your Workers and Partners


Pava Cohen
Vice President

Promoting Education Benefits

U.S. Department of Veterans Affairs

The U.S. Department of Veterans Affairs, Veterans Benefits Administration wanted to promote the education benefits available to veterans through the Post 9/11 Veterans Assistance Act, but needed to reach the target audience quickly before the start of the upcoming spring semester. Sage Communications designed and implemented a cost-effective advertising campaign that targeted campuses where the highest numbers of veterans were enrolled.

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Client: U.S. Department of Veterans Affairs

Market: Government to Citizen

Goals: Educate, Raise Awareness

Capabilities: Advertising, Creative Services, Direct Response, Interactive, Media Buying, Social Media, Strategy