Situation

Sigma Defense connects the battlefield to the command to enable faster, more informed decisions for Intelligence, Surveillance, and Reconnaissance (ISR) programs across the joint services and the intelligence community (IC).

This 17-year-old, mission-focused company found itself at a critical juncture: it had ambitious goals for revenue growth and market penetration, and new leadership for its recent acquisitions. However, the firm was challenged by a lack of awareness beyond its traditional client base, the absence of a single brand foundation for its new acquisitions, no solidly defined market position, and a limited marketing budget to solve these challenges.

Approach

Sigma Defense’s most pressing issue was its website, which didn’t reflect the fused firm or its most compelling differentiators. While leadership had a good handle on the direction they wanted to take, they needed strategists and creatives who understood the defense market.

Sage started our solution with a messaging framework that aligns to Sigma Defense’s current and near-term corporate goals. We applied this new messaging to develop a fresh set of collateral including white papers, case studies, infographics, iconography, videos, and blogs, designed to be used consistently across all business units.

Sage and Sigma Defense then reinvented the company website to re-center it around the firm’s new position and integrate its new acquisitions. This included revising the site’s existing content and updating it with new collateral, solutions, resources, and products. Sage also created social media ads to drive potential candidates to Sigma Defense’s open requisition page.

Notably, we accomplished all these tasks within 30 days.

Results

Sage’s foundational work increased Sigma Defense’s visibility among LinkedIn followers by 10x, while significantly boosting its web traffic.

Sage continues to work with Sigma Defense on refining its messaging, building sales enablement tools, preparing new product launches, creating thought leadership campaigns using an account-based marketing approach, and adding public relations programs to further elevate awareness.