Situation / Challenge

Initially founded in 2010 as a data center consolidation and relocation consulting firm, Sev1Tech has grown to become a provider of digital transformation, cybersecurity, cloud adoption, and advanced engineering solutions to federal and commercial customers.

Sev1Tech wanted to raise its profile among key audiences in a crowded federal marketplace, in particular its depth of offerings from acquiring DevSecOps and engineering services contractor Geocent LLC in 2021. 

Approach

Sage used this acquisition as a springboard for thought leadership on aligned topics like IT modernization, DevSecOps, C5ISR and space engineering. Sage conducted sessions with leaders from both Sev1Tech and Geocent to develop unified messaging around these deeper offerings. We then implemented a matching media strategy focused on outreach to DC-area outlets covering policy, defense, and security. We also developed parallel storylines on Sev1Tech’s expertise and point of view and aligned those storylines by outlet and subject matter expert.

Results

Sage’s outreach secured an extensive exclusive article in Washington Business Journal, including an interview with Sev1Tech CEO Bob Lohfeld. We also won related coverage in WashingtonExec, ExecutiveGov, Security Week, Intelligence Community News, and FedHealth IT.

Sage continues to raise awareness of Sev1Tech through ongoing media interviews and byline articles, securing coverage in Homeland Security Today, CyberNews, Seapower Magazine, NextGov, Satnews, and GovCon Wire.

Coverage