ScienceLogic
Situation / Challenge
ScienceLogic was about to launch a new platform called SL1, an industry-first solution designed to manage the complex application and infrastructure environments that make up modern IT ecosystems. To promote this new platform’s launch at a critical moment in the industry calendar, ScienceLogic turned to Sage.
Approach
Sage saw a unique opportunity to position ScienceLogic as a disruptive leader in AIOps – and to position the firm as experts on a variety of topics impacted by AIOps, including business and enterprise technology, machine learning, cloud, and data center optimization.
Sage began our efforts with ScienceLogic via strategic messaging. While the campaign efforts served multiple messaging goals, with segmented messaging tailored to personas, geographies and decision points, the overarching message was the same: deposition the four global giants that dominate the AIOps marketplace.
Sage then hit the ground with an aggressive earned and paid media outreach campaign in both US and global regional markets. As an integrated firm, we identified, developed, deployed, and sustained paid and organic campaigns without bias for any specific channel or engagement technique. We identified early in the discovery process the appropriate types of channels from digital banner and video insertions on social networks to analyst outreach; custom third-part research; and business and enterprise technology publications in the USA, EU, and APAC. We designed, produced, and pushed out humorous short-form, upstart-brand video for organic placement on ScienceLogic’s LinkedIn accounts, and developed a series of banner ad variations surrounding a “Ditch the Big Four,” narrative.
Because of our in-depth knowledge and experience within technology, Sage was able to book media opportunities within two weeks of the start of the launch.
Results
Within the first two months, Sage secured over 18 pieces of coverage in top-tier business and enterprise technology publications such as Washington Business Journal, CIO Magazine, TechCrunch, Tech Republic, CRN, The Register, and Computer Business Review (UK).
In subsequent months, Sage won additional briefings with both analysts and international media in EMEA and APAC markets. This increased awareness helped position ScienceLogic as a leader in AIOps, attract both new customers and partnerships, and strengthen existing relationships.