Situation

Airlines Reporting Corporation (ARC), an air travel data and intelligence company, wants to broaden perceptions of its capabilities, establish or deepen relationships with media influencers, and position itself as a thought leader across technology and business industries to support its sales team.

Our Strategic Approach

Sage pursued a strategic approach that emphasized the value ARC brings to the air travel industry through its technology solutions, unmatched data intelligence and expertise. We employed targeted tactics that provided a holistic picture of ARC as an employer of choice and travel intelligence leader:

• Message consistency and alignment that proved ARC’s credibility and differentiation across all media materials, contributed articles and executive talking points

• A media campaign designed around rapid response and proactive outreach utilizing existing ARC reports, data, executives and thoughtful, timely and differentiated perspectives on industry best practices, seasonal trends or industry happenings

• Continual monitoring of high-level competitor and industry research to inform outreach efforts

• Generate third-party validation with industry speaking and award nominations for ARC

Results

Sage’s collaboration with ARC is creating name and brand recognition for the company and its deep bench of subject matter experts. Our team was able to strengthen and advance ARC’s brand voice in key air travel and business outlets, deepen media relationships with media influencers, and expand the reach and voice of ARC’s executives in business and mainstream outlets. Sage secured a consistent cadence of positive feature coverage that prominently showcased ARC’s thought leadership and company story in tier-one publications. ARC’s executives are now sought after for their expertise on travel data and trends in the media and at industry conferences and events.

Coverage